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Bahrain Car Park

CASE STUDY

Transforming the way people move

Bahrain Car Park
In Partnership with Epic Lion
Website

BACKGROUND

Established in 1981 and specialised in parking management and property leasing, Bahrain car park is the leading parking solutions provider in Bahrain. They were looking to evolve their offering beyond car parks and to encompass more of the mobility offering. Aiming to develop a brand and proposition that encompasses the way people will move tomorrow.

Problem

Their current branding and perception in the market is based on heritage and legacy. Perceived as an older not innovative company. They required a brand that spoke to their new offering and that paid tribute to their heritage but encompassed a more future focused company.

INSIGHT

Human mobility is littered with points of friction, making any journey difficult. The way people move tomorrow should be effortless.

SOLUTION

Amakin - Seamless parking experiences. A brand name that pays tribute to our heritage, speaks to the consumer experience, and encapsulates a category of mobility.

RESULT

A succesful rebrand with no brand equity lost or backlash. And a brand to support and elevate the new product suite.

TESTIMONIAL

Their current branding and perception in the market is based on heritage and legacy. Perceived as an older not innovative company. They required a brand that spoke to their new offering and that paid tribute to their heritage but encompassed a more future focused company.

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