Supercharging a SaaS through identifying a lucrative segment

To date growth has been driven by organic content. They have targeted developers and have seen significant sign-ups. However, many of these users have not converted into lifetime customers and churn prior to making their first payment.

Code Capsules was designed to solve the pain point for agencies managing multiple projects and reducing the development costs associated to that. We identified that the ICP needs to shift from a developer to an agency. It directly solves the issue they are facing as well as their basket size being a lot greater than developers.

Developing new positioning, messaging, and helping implement a growth strategy that will reach the ambitious targets set out by investors.

An increase in middle of the funnel conversion by over 50%.