Get out there and earn your keep. The world is slowly dying because we are taking more away than we are giving. It's important to look at how we can solve the worlds problems and not just our clients problems.

When you want to be uncommon you have no option but to stand alone, to dare to be different. In doing so we need to stand tall in that purpose.

The corporate world as we know it is filled with metaphors of war. "Conquer", "Capture", "Target Market", "Sales Force", and the famous "War time". We don't want any of it. We come in peace.

The tech industry as we know it is really good at losing money. Revenue growth is electric but profits are elusive. We believe in economics 101 the way we were taught it. Make more money than you spend. It's how a sustainable business is built. Do that every day and you will achieve electric growth.

Think twice, act once, commit. We don't believe that you have to fail nine times to succeed once. When you shoot, make sure it's on target.

To be maintain a high standard we believe teams have to be small and all players need to be experts. It's like playing in the champions league. In order to win each link has to hone their craft but the team is greater than any individual.

There is a lot of logic in strategy. We believe that number to be around 80%. Crunching the numbers, asking the right questions, and forming the right insights. But the last 20% is magic. Anyone can be logical, but to find the true uncommon territory, growth path, or insight there is an element of magic that none of us can really understand.

More thinking = more thoughts = more critique = better insight.

The harder the problem the harder the task but the greater the impact. We question the question until we find the essence of the problem. And then we apply ourselves with everything we have.

The end of the day has a way of convincing you that you have done is good, but the next morning has a way of telling you the truth. Even when you are sure, sleep on it.

"Be so good they can't ignore you.", a book by Cal Newport. We gift this to every client and every team member. A true believe in 10 000 hours and that only after mastering your craft do you start to make a dent in the universe.