CASE STUDY

Growing the future of Zimbabwe Through Farming

Pellier
In Partnership with Epic Lion
Website

BACKGROUND

Pellier Farming started in 2017. With beginnings as a  joint venture it has experienced constant growth in the Zimbabwean market. Situated 40km outside of Harare it a various range of crops with a focus on Soya Beans, Wheat & Maize, Potato, and Oranges & Lemons.

Problem

Pellier Farming had been growing sustainably year by year driven by word of mouth and benefiting from their 40km proximity to Harare. However, they now set there sights on capturing more of the Zimbabwean market and establishing them as the go-to-farm for Soya Beans, Wheat & Maize, Potato, and Oranges & Lemons.

INSIGHT

Over the years many of their competitors withdrew from the Zimbabwean market due to macro-economic reasons. There are few large farms left in the country, and there are fewer that care about the future of the country and the people.

SOLUTION

Pellier Farming is helping grow a better future for Zimbabwe. Their produce is the life-blood for many Zimbabweans, providing a means for them to earn a living and support their families. Positioning Pellier Farming as a champion for the Zimbabwean people.

RESULT

A 300% increase in brand recognition and opening conversations with a variety of additional stakeholders within the country.

TESTIMONIAL

Pellier Farming had been growing sustainably year by year driven by word of mouth and benefiting from their 40km proximity to Harare. However, they now set there sights on capturing more of the Zimbabwean market and establishing them as the go-to-farm for Soya Beans, Wheat & Maize, Potato, and Oranges & Lemons.