Re-imagining B2B Sales & Networking

B2B sales is a highly competitive and tough exercise. Sales is the life-blood on any growing company and they have limited options when it comes to tactics. Silkway required a more uncommon solution to an old age problem.

The best type of lead is a referred one. Companies hire well connected sales people to leverage their network or "black book". Once this network has been exhausted the need to find additional team members or go to external companies. The question we provide an endless black book to ambitious businesses?

A online referral network. A place for well connected individuals can turn to to connect buyers and sellers, commercialising their network and enabling ambitious companies to access a larger black book.

The validation demonstrated a conversion rate of over 75% of the companies listed on the platform made a sale within the first month.