CASE STUDY

Finding a niche in management consulting

Cascade
Website

BACKGROUND

Value Management Services (VMServices) is a specialised consultancy founded by engineers. They merge business strategy and value engineering to deliver tangible strategies to their clients. Aiding in bridging the gap between strategy and execution.

Problem

Over the years their offering became fragmented. They required assistance on bringing their essence to life and to help them breakthrough the wall of large management consultancies.

INSIGHT

Boards are frustrated with speed of change within their organisation. Strategic documents are costly exercises but often not executed due to adoption issues.

SOLUTION

A rebrand speaking to a single pain point. Helping leaders rapidly bridge the gap between strategy and execution. Differentiating Cascade from the masses and to be seen as not just another management consultancy.

RESULT

A succesfull rebrand and an increased in leads of 43%.

TESTIMONIAL

Over the years their offering became fragmented. They required assistance on bringing their essence to life and to help them breakthrough the wall of large management consultancies.