Moxii Africa
- Industry
- Media and information integrity
- Stage
- Non-profit
- Year
- 2026
- Deliverables
- 4 workstreams
01 The opportunity
Moxii Africa works to keep Africa's information open and trusted. Its programmes include Real411, where the public reports online harms, and the Media Freedom Festival.
More content than ever, with every piece still sounding like Moxii.
02 The challenge
Moxii needed far more content than it could make by hand, and it still had to sound like Moxii. Every post had to carry the new identity properly, fit the platform it was going to and go out on time, in a season where timing matters.
03 Our approach
We built Moxii a content engine on top of the identity we designed for them. Their team asks for something in one line in the Hivory portal. Our agents write it in Moxii's voice, design it in Moxii's system and size it for every account. New work lands for review three mornings a week, and once it's approved it publishes itself.
01
One line in
Requests arrive in the Hivory portal as a sentence and a call to action. The engine works out the programme, the platforms and the date, and only asks a question when it genuinely needs an answer.
02
Made in Moxii's brand
Every piece is built from Moxii's own colours, type and tone, the system we designed in the rebrand. The engine works from a rulebook of how Moxii writes and looks, so a carousel on Instagram and a post on X feel like the same organisation.
See the Moxii Africa brand identity
03
Every format, every week
Carousels, reels, explainers and event posts, each sized and captioned for its platform. Weekly series like Moxify Your Monday, Moxii Explains and Friday Findings give the audience something to come back to.
04
Approve it and it posts
New work lands three mornings a week. Their team reviews it in the portal and approves it, and it publishes on schedule to every connected account. That's eight accounts, from Instagram and TikTok to Real411's own Facebook and X.
The work
Real posts from the run-up to the vote.
A selection of what the engine produced for Moxii and Real411 in October.
Tools and technology
Our stack
The tools behind the engine.
Hivory Managed Agents
Our agents write, design and size every piece to Moxii's rulebook.
Managed AgentsHivory portal
Where Moxii's team sends requests, reviews new work and approves it with one click.
Moxii's brand system
The identity we built in the rebrand, turned into rules the engine works from.
Managed AgentsDirect publishing
Approved work goes straight to Instagram, Facebook, TikTok, LinkedIn, X and the Webflow blog.
04 The results
The weekly series ran without a gap through the busiest stretch of the year.
8
Accounts publishing
3
Review mornings a week
A newsroom's voice, at the pace an election year actually moves.
More for this client