Moxii Africa
Industry
Non-Profit / Media
Stage
NGO
Year
2025
Deliverables
4 workstreams
Partner
Cascade Solutions
01
The Opportunity
Media Monitoring Africa partnered with Hivory to reimagine its brand for a changing landscape. The result was Moxii Africa — a bold new identity and positioning built to unify its programmes, amplify its impact, and champion trusted information across the continent.
The Vision
To evolve from a watchdog of media to a continental force for information integrity. Uniting people, programmes, and partners under one powerful, purpose-driven brand.
Deliverables
02
The Challenge
Their legacy brand no longer reflected their evolving mission or impact, making it difficult to unify programmes, attract partners, and communicate their fight for truth in a changing media landscape.
03
Our Approach
Hivory led a complete rebrand from Media Monitoring Africa to Moxii Africa — a bold, unified identity and narrative built to reflect their evolving mission, amplify impact, and champion trusted information across Africa.
Brand Discovery
Analysed audience sentiment and sector trends using Artemis to inform a strategy rooted in data and cultural insight.
Identity Creation
Developed the Moxii Africa brand — a bold, purpose-driven identity that captures the organisation’s evolving mission.
Narrative & Messaging
Crafted a unified narrative that connects programmes, partners, and audiences under a single compelling story.
Digital Experience
Built a Webflow website that brings the new brand to life, creating a digital home for impact and engagement.
Tools & Technology
Our Stack
The tools and technologies we deployed to deliver results.
Artemis
We used Artemis to analyse audience sentiment and sector trends, informing a brand strategy rooted in data and cultural insight.
Webflow
We built a Webflow website that brought the new brand to life, unifying programmes and impact stories under one digital home.
04
The Results
A complete organisational rebrand that unified programmes, elevated impact, and positioned Moxii Africa as a continental leader in information integrity.
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WhoYou
WhoYou partnered with Hivory to define its market position and accelerate growth. Competing against global giants with limited budgets, we helped reposition the brand. Transforming a capable product into a confident, trusted digital identity leader built for impact.