Visual system and campaign
Magix
- Industry
- Cyber security
- Services
- Visual system, Motion, Photography direction, Campaign and digital
- Location
- Southern Africa
01 Introduction
Magix is a Southern African cyber security company. Its engineers find the weaknesses in a business's systems before attackers do, then help close them. The 2024 logo stayed, and we built the visual system, campaign and motion around it.
02 The position
Find it first.
The promise behind the campaign.
The service was hard to picture, and the logo was staying.
Magix is a Southern African cyber security company whose engineers find the weaknesses in a business's systems before attackers do. The 2024 logo had equity worth keeping, so the brief was a visual system rather than a new mark. We took the target already inside the logo and turned it into a lens, and moved the brand away from the dark look most security companies share.
03 The lens
The target in the logo became a lens.
Outside the lens is the everyday world in warm black and white. Inside it is what Magix sees, in the brand's own orange, found and brought into focus. It works on a city skyline as well as a server rack.
04 The line
See what others miss.
The campaign line came straight out of the lens. It sits on Cyber Orange with the crosshair at full scale.
05 Colour and type
Warm and light, with orange where it counts.
We moved Magix away from the dark look most security brands share. Paper and white do most of the work, Charcoal carries the type and Cyber Orange brings the energy. Quicksand sets headlines with the same rounded geometry as the logo, and Inter handles everything else.
Cyber Orange
Charcoal
Paper
Grey
White
- Quicksand
- Primary. Headlines
- Inter
- Secondary. Everything else
06 In the world
Wherever Magix looks, the lens goes too.
The system runs across magix.co.za, the mobile site, social, staff badges, penetration test reports, business cards and a billboard over Sandton. Each piece uses the lens to point at something specific, so the brand is always looking.
07 Impact
Magix kept its logo and gained a way to show what it does.
It held on to the equity in its 2024 logo, and the lens makes a technical service easy to picture. It works in a still, in a film and on a penetration test report.
What we did
- Visual system
- Campaign
- Motion
- Photography direction
- Website and digital
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