Code Capsules
Global prospecting into HubSpot
- Industry
- Cloud platform
- Stage
- Growth
- Year
- 2026
- Deliverables
- 4 workstreams
Code Capsules is a Hivory company.
01 The opportunity
Code Capsules gives multi-brand companies one governed platform for every WordPress site they run. Its best customers are large groups with dozens of brand sites, often built by different agencies and hosted in different places. Those groups exist all over the world, and Code Capsules wanted its sales team talking to them.
Every SDR call opens with a fact about the prospect's own websites.
02 The challenge
The right accounts are hard to see from the outside. A listed group might run 23 WordPress sites across nine brands, with a handful on outdated versions, and none of that shows up in a bought list. Finding those companies by hand and counting their sites one by one would have taken a sales team months.
03 Our approach
We built a team of agents to do the research a sales team never has time for. They scanned enterprises across the globe, mapped every brand each one owns and checked every WordPress site, right down to the version. Each account was scored against Code Capsules' ideal customer, and the people who own the estate were found and added. All of it went straight into HubSpot.
01
Define the signal
We worked with Code Capsules to agree what makes a great account. The strongest sign is the estate itself: how many WordPress sites a group runs, across how many brands, on which versions and with how many hosting setups. That count became the core of the fit score and the hook for every conversation.
02
Scan the globe
Agents worked through multi-brand enterprises region by region. For each group they found its subsidiaries and brands, found every brand's website and checked whether it runs on WordPress, which version it runs and where it's hosted. Every finding was kept as evidence.
03
Score and find the people
Every account was scored against Code Capsules' ideal customer and ranked. For the top accounts the agents found the people who actually own the estate, such as the CMO and the heads of digital marketing and communications, with LinkedIn and email wherever they exist.
04
Straight into HubSpot
Every company and every contact landed in Code Capsules' HubSpot with the estate attached: site count, brands, outdated versions, hosting setups, fit score and the evidence behind them. The SDRs open a record and already know what to say.
Tools and technology
Our stack
The tools behind the research.
Hivory Managed Agents
Our agents ran the whole search on our infrastructure, from the first company to the last contact.
Managed AgentsWeb research
Agents found each group's brands and websites and checked every site's WordPress version and hosting.
Contact research
Agents found the people who own the estate, with a LinkedIn profile and an email for each.
HubSpot
Code Capsules' CRM. Every company and contact landed there with the estate evidence attached.
04 The results
What would have taken a sales team months was done in a week. Code Capsules' SDRs got 50 top accounts and 197 contacts, scored, researched and ready to work in HubSpot. Every conversation now opens with a fact about the prospect's own estate, so the team moves much faster.
1 week
Instead of months
50
Top accounts, scored and ranked
197
Contacts who own the estate
Everything you'd want from an agency, just ten times faster.
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