Code Capsules
Industry
Technology
Stage
Scaleup
Year
2025
Deliverables
4 workstreams
01
The Opportunity
Code Capsules, a two-year-old startup with seed funding and strong early traction, partnered with Hivory to accelerate growth. As strategic advisors, we guided a pivot from B2C to B2B — redefining positioning, sales, and messaging to unlock scalable, enterprise-ready expansion.
The Vision
To become the world’s leading internal developer platform for enterprises, giving engineering teams the power to deploy, scale, and manage applications effortlessly. A global B2B brand built for performance, simplicity, and developer-first innovation.
Deliverables
02
The Challenge
Code Capsules had strong technology but limited traction. The B2C model wasn’t converting profitably, and messaging failed to resonate with enterprise clients, leading to slow growth and unclear market positioning.
03
Our Approach
We pivoted Code Capsules from B2C to B2B, created a clear value proposition and ICP, re-engineered its sales and marketing operations, and launched an agile, conversion-focused website to drive high-value growth.
Strategic Pivot
Guided the transition from a B2C model to a focused B2B go-to-market strategy targeting enterprise engineering teams.
Value Proposition & ICP
Defined a clear value proposition and ideal customer profile to ensure messaging resonated with high-value enterprise buyers.
Sales & Marketing Re-engineering
Re-engineered sales and marketing operations with HubSpot CRM and data-driven campaign management.
Conversion-Focused Website
Launched an agile Webflow website designed for rapid experimentation and optimised conversion funnels.
Tools & Technology
Our Stack
The tools and technologies we deployed to deliver results.
Artemis
We used Artemis to identify a niche ideal customer profile (ICP) within the B2B segment, enabling precise targeting and messaging that resonated with enterprise buyers.
Meaning
Meaning analysed historical marketing performance, surfacing insights that informed a data-driven pivot strategy and optimised campaign spend.
Webflow
We built an agile Webflow website designed for experimentation, allowing rapid iteration on messaging, layout, and conversion funnels.
HubSpot
HubSpot was implemented to centralise sales operations, streamline lead management, and create a scalable CRM foundation for B2B growth.
04
The Results
The B2B pivot delivered transformative growth, unlocking a scalable pipeline and dramatically increasing revenue potential.
8x
Increase in B2B pipeline revenue
20%
Increase in conversion rate
Next Case Study
Ammega
Ammega, a global leader in conveyor belting and power transmission, engaged us to redefine its digital marketing ecosystem across multiple brands and regions.