WhoYou
Industry
Digital Identity
Stage
Scaleup
Year
2025
Deliverables
3 workstreams
01
The Opportunity
WhoYou partnered with Hivory to define its market position and accelerate growth. Competing against global giants with limited budgets, we helped reposition the brand. Transforming a capable product into a confident, trusted digital identity leader built for impact.
The Vision
To become Africa’s most trusted digital identity brand. Combining innovation, compliance, and human insight to make secure verification simple and accessible for all.
Deliverables
02
The Challenge
Despite being a powerful product, WhoYou struggled to articulate its value and stand out against well-funded global competitors. Its outdated brand and lack of inbound leads limited awareness and growth.
03
Our Approach
We crafted a refreshed brand identity, strategic messaging, and a focused go-to-market plan to position WhoYou as a credible challenger, driving awareness, trust, and consistent inbound opportunities.
Landscape Analysis
Used Artemis to map the competitive landscape and identify positioning gaps WhoYou could own.
Brand Refresh
Crafted a refreshed brand identity and strategic messaging that articulated WhoYou’s unique value with confidence.
Go-to-Market Strategy
Developed a focused go-to-market plan targeting key segments to drive awareness and trust.
Growth Engine
Built automated marketing workflows and a high-performance website to generate consistent inbound opportunities.
Tools & Technology
Our Stack
The tools and technologies we deployed to deliver results.
Artemis
We used Artemis to analyse the digital identity landscape, uncovering positioning gaps and opportunities to differentiate WhoYou.
Meaning
Meaning, our reporting AI, was used to map the performance of brand and growth initiatives, enabling continuous optimisation.
Webflow
We built a modern, high-performance Webflow site that clearly communicated WhoYou’s value proposition and drove inbound leads.
N8N
Using N8N, we automated marketing workflows and lead routing, ensuring no opportunity was missed and operations scaled efficiently.
04
The Results
The repositioning and growth engine delivered a step-change in brand awareness and lead generation.
4x
Increase in inbound leads
2x
Increase in LinkedIn engagement
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